The Neuroscience of Multimodal Persuasive Messages - Persuading the Brain (Hardcover)

In this book, Dirk Remley applies his model of integrating multimodal rhetorical theory and multi-sensory neural processing theory pertaining to cognition and learning to multimodal persuasive messages. Using existing theories from multimodal rhetoric and specific findings from neurobiological studies, the book shows possible applications of the model through case studies related to persuasive messages such as those found in political campaign advertising, legal scenarios and general advertising, including print, videos, and in-person settings. As such, the book furthers the discussion of cognitive neuroscience and multimodal rhetorical theory, and it serves as a vehicle by which readers can better understand the links between multimodal rhetoric and cognitive neuroscience associated with persuasive communication in professional and educational environments.

General

Imprint:	Routledge
Country of origin:	United Kingdom
Series:	Routledge Studies in Technical Communication, Rhetoric, and Culture
Release date:	March 2017
First published:	2017
Authors:	Dirk Remley
Dimensions:	229 x 152 x 15mm (L x W x T)
Format:	Hardcover
Pages:	172
ISBN-13:	978-1-138-63581-4
Categories:	Books > Reference & Interdisciplinary > Communication studies > General Books > Language & Literature > Language & linguistics > Historical & comparative linguistics > General Books > Social sciences > Psychology > Philosophy & theory of psychology > Cognitive theory Books > Social sciences > Psychology > Cognition & cognitive psychology > General Books > Science & Mathematics > Biology, life sciences > Life sciences: general issues > Neurosciences Promotions
LSN:	1-138-63581-2
Barcode:	9781138635814

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