This is the first text that has been developed specifically to
examine what revenue managers in the hospitality industry must know
and do to be successful. Numerous cases and practical examples are
used to illustrate revenue management concepts. Chapter ending
questions and problems help them perform the calculations and
practice the decision-making skills that are used in the field. "RM
in Action" shows how the revenue management principles can be
clearly illustrated using real-world examples reported in various
news outlets. "RM on the Web" offers sites listed on the Internet
to provide supplemental information about a topic or issue. Revenue
managers will then gain hands-on skills to effectively manage their
inventories and prices.
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