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Reputation Management Revised Edition - Revised Edition (Paperback, Revised Ed) Loot Price: R1,438
Discovery Miles 14 380
Repayment Terms: R135 pm x 12*
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Reputation Management Revised Edition - Revised Edition (Paperback, Revised Ed): Elearn

Reputation Management Revised Edition - Revised Edition (Paperback, Revised Ed)

Elearn

Series: Management Extra

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Loot Price R1,438 Discovery Miles 14 380 | Repayment Terms: R135 pm x 12*

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This book provides a clear insight into the meanings that people attach to popular notions such as reputation, image, brand, public relations (PR) and corporate governance. It explains how organisations use reputation and image to create competitive advantage and how to manage situations where the corporate reputation is at risk. It also explores the role that the manager plays in building and managing the business reputation and image both inside and outside the organisation.

General

Imprint: Pergamon Flexible Learning
Country of origin: United Kingdom
Series: Management Extra
Release date: December 2008
First published: February 2009
Authors: Elearn
Dimensions: 297 x 210 x 7mm (L x W x T)
Format: Paperback
Pages: 112
Edition: Revised Ed
ISBN-13: 978-0-08-055742-7
Categories: Books > Business & Economics > Business & management > Sales & marketing > Sales & marketing management
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LSN: 0-08-055742-2
Barcode: 9780080557427

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