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Reputation Management Revised Edition - Revised Edition (Paperback, Revised Ed) Loot Price: R1,523
Discovery Miles 15 230
Repayment Terms: R143 pm x 12*
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Reputation Management Revised Edition - Revised Edition (Paperback, Revised Ed): Elearn

Reputation Management Revised Edition - Revised Edition (Paperback, Revised Ed)

Elearn

Series: Management Extra

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Loot Price R1,523 Discovery Miles 15 230 | Repayment Terms: R143 pm x 12*

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This book provides a clear insight into the meanings that people attach to popular notions such as reputation, image, brand, public relations (PR) and corporate governance. It explains how organisations use reputation and image to create competitive advantage and how to manage situations where the corporate reputation is at risk. It also explores the role that the manager plays in building and managing the business reputation and image both inside and outside the organisation.

General

Imprint: Pergamon Flexible Learning
Country of origin: United Kingdom
Series: Management Extra
Release date: December 2008
First published: February 2009
Authors: Elearn
Dimensions: 297 x 210 x 7mm (L x W x T)
Format: Paperback
Pages: 112
Edition: Revised Ed
ISBN-13: 978-0-08-055742-7
Categories: Books > Business & Economics > Business & management > Sales & marketing > Sales & marketing management
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LSN: 0-08-055742-2
Barcode: 9780080557427

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