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Incentive-Centric Semantic Web Application Engineering (Paperback)
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Incentive-Centric Semantic Web Application Engineering (Paperback)
Series: Synthesis Lectures on Data, Semantics, and Knowledge
Expected to ship within 10 - 15 working days
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While many Web 2.0-inspired approaches to semantic content
authoring do acknowledge motivation and incentives as the main
drivers of user involvement, the amount of useful human
contributions actually available will always remain a scarce
resource. Complementarily, there are aspects of semantic content
authoring in which automatic techniques have proven to perform
reliably, and the added value of human (and collective)
intelligence is often a question of cost and timing. The challenge
that this book attempts to tackle is how these two approaches
(machine- and human-driven computation) could be combined in order
to improve the cost-performance ratio of creating, managing, and
meaningfully using semantic content. To do so, we need to first
understand how theories and practices from social sciences and
economics about user behavior and incentives could be applied to
semantic content authoring. We will introduce a methodology to help
software designers to embed incentives-minded functionalities into
semantic applications, as well as best practices and guidelines. We
will present several examples of such applications, addressing
tasks such as ontology management, media annotation, and
information extraction, which have been built with these
considerations in mind. These examples illustrate key design issues
of incentivized Semantic Web applications that might have a
significant effect on the success and sustainable development of
the applications: the suitability of the task and knowledge domain
to the intended audience, and the mechanisms set up to ensure
high-quality contributions, and extensive user involvement. Table
of Contents: Semantic Data Management: A Human-driven Process /
Fundamentals of Motivation and Incentives / Case Study: Motivating
Employees to Annotate Content / Case Study: Building a Community of
Practice Around Web Service Management and Annotation / Case Study:
Games with a Purpose for Semantic Content Creation / Conclusions
General
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