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Tourism Marketing for Developing Countries - Battling Stereotypes and Crises in Asia, Africa and the Middle East (Hardcover, 1st ed. 2015) Loot Price: R3,093
Discovery Miles 30 930
Repayment Terms: R290 pm x 12*
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Tourism Marketing for Developing Countries - Battling Stereotypes and Crises in Asia, Africa and the Middle East (Hardcover,...

Tourism Marketing for Developing Countries - Battling Stereotypes and Crises in Asia, Africa and the Middle East (Hardcover, 1st ed. 2015)

Eli Avraham, Eran Ketter

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Loot Price R3,093 Discovery Miles 30 930 | Repayment Terms: R290 pm x 12*

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Tourism Marketing for Developing Countries examines media strategies used by destinations in Asia, the Middle East and Africa to battle stereotypes, negative images and crises in order to attract tourists .

General

Imprint: Palgrave Macmillan
Country of origin: United Kingdom
Release date: October 2015
First published: 2016
Authors: Eli Avraham • Eran Ketter
Dimensions: 216 x 140 x 18mm (L x W x T)
Format: Hardcover
Pages: 193
Edition: 1st ed. 2015
ISBN-13: 978-1-137-34214-0
Categories: Books > Reference & Interdisciplinary > Communication studies > General
Books > Business & Economics > Business & management > International business
Books > Business & Economics > Business & management > Sales & marketing > General
Books > Business & Economics > Industry & industrial studies > Service industries > Tourism industry
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LSN: 1-137-34214-5
Barcode: 9781137342140

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