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Global Marketing Strategies for the Promotion of Luxury Goods (Hardcover)
Loot Price: R3,975
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Global Marketing Strategies for the Promotion of Luxury Goods (Hardcover)
Series: Advances in Marketing, Customer Relationship Management, and E-Services
Expected to ship within 9 - 17 working days
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Vast markets for high-symbolic-value goods serve as an expansive
worldwide arena where luxury brands and products compete for
consumer attention. As global luxury markets have grown and
continue to grow, uncovering successful methods for maintaining
brand image and consumer desire is critical to the success of
high-end brands. Global Marketing Strategies for the Promotion of
Luxury Goods explores the latest promotional trends, business
models, and challenges within the luxury goods market. Focusing on
strategies for achieving competitive advantage, new market
development, as well as the role of the media in luxury brand
building, this timely reference publication is designed for use by
business professionals, researchers, and graduate-level students.
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