The Routledge Companion to Contemporary Brand Management (Paperback)

The amount and range of brand related literature published in the last fifty years can be overwhelming for brand scholars. This Companion provides a uniquely comprehensive overview of contemporary issues in brand management research, and the challenges faced by brands and their managers. Original contributions from an international range of established and emerging scholars from Europe, US, Asia and Africa, provide a diverse range of insights on different areas of branding, reflecting the state of the art and insights into future challenges. Designed to provide not only a comprehensive overview, but also to stimulate new insights, this will be an essential resource for researchers, educators and advanced students in branding and brand management, consumer behaviour, marketing and advertising.

General

Imprint:	Taylor & Francis
Country of origin:	United Kingdom
Series:	Routledge Companions in Marketing, Advertising and Communication
Release date:	December 2021
First published:	2016
Editors:	Francesca Dall'Olmo Riley • Jaywant Singh • Charles Blankson
Dimensions:	246 x 174mm (L x W)
Format:	Paperback
Pages:	616
ISBN-13:	978-1-03-224239-2
Categories:	Books > Business & Economics > Business & management > Sales & marketing > Sales & marketing management
LSN:	1-03-224239-6
Barcode:	9781032242392

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