|
Books > Business & Economics > Business & management > Sales & marketing > Sales & marketing management
|
Buy Now
The Routledge Companion to Contemporary Brand Management (Hardcover)
Loot Price: R6,659
Discovery Miles 66 590
|
|
|
The Routledge Companion to Contemporary Brand Management (Hardcover)
Series: Routledge Companions in Marketing, Advertising and Communication
Expected to ship within 10 - 15 working days
|
The amount and range of brand related literature published in the
last fifty years can be overwhelming for brand scholars. This
Companion provides a uniquely comprehensive overview of
contemporary issues in brand management research, and the
challenges faced by brands and their managers. Original
contributions from an international range of established and
emerging scholars from Europe, US, Asia and Africa, provide a
diverse range of insights on different areas of branding,
reflecting the state of the art and insights into future
challenges. Designed to provide not only a comprehensive overview,
but also to stimulate new insights, this will be an essential
resource for researchers, educators and advanced students in
branding and brand management, consumer behaviour, marketing and
advertising.
General
Is the information for this product incomplete, wrong or inappropriate?
Let us know about it.
Does this product have an incorrect or missing image?
Send us a new image.
Is this product missing categories?
Add more categories.
Review This Product
No reviews yet - be the first to create one!
|
You might also like..
Marketing
Prof Charles W. Lamb, Prof Joseph F. Hair, …
Paperback
R696
Discovery Miles 6 960
See more
|
Email address subscribed successfully.
A activation email has been sent to you.
Please click the link in that email to activate your subscription.
Welcome to Loot.co.za!
Sign in / Register |Wishlists & Gift Vouchers |Help | Advanced search
