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Books > Business & Economics > Business & management > Sales & marketing > Sales & marketing management
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The Routledge Companion to Contemporary Brand Management (Hardcover)
Loot Price: R6,315
Discovery Miles 63 150
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The Routledge Companion to Contemporary Brand Management (Hardcover)
Series: Routledge Companions in Marketing, Advertising and Communication
Expected to ship within 12 - 17 working days
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The amount and range of brand related literature published in the
last fifty years can be overwhelming for brand scholars. This
Companion provides a uniquely comprehensive overview of
contemporary issues in brand management research, and the
challenges faced by brands and their managers. Original
contributions from an international range of established and
emerging scholars from Europe, US, Asia and Africa, provide a
diverse range of insights on different areas of branding,
reflecting the state of the art and insights into future
challenges. Designed to provide not only a comprehensive overview,
but also to stimulate new insights, this will be an essential
resource for researchers, educators and advanced students in
branding and brand management, consumer behaviour, marketing and
advertising.
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