Advances in National Brand and Private Label Marketing - Fifth International Conference, 2018 (Paperback, 1st ed. 2018)

This book presents the latest research on national brand and private label marketing - in a collection of original and highly relevant contributions to the 2018 International Conference on National Brand & Private Label Marketing in Barcelona. It covers a wide range of topics from fields as varied as retailing, marketing, general business, psychology, economics and statistics. Further, the papers address diverse areas of application, including: purchase-decision models, premium private labels, decisions involved in introducing new products, M-commerce, private label adoption, assortment decisions, private label pricing, brand equity and collaborative relationships. The main theme of the 2018 conference was "Building Strong Brands in the Digital Age".

General

Imprint:	Springer International Publishing AG
Country of origin:	Switzerland
Series:	Springer Proceedings in Business and Economics
Release date:	June 2018
First published:	2018
Editors:	Francisco J. Martinez-Lopez • Juan Carlos Gazquez-Abad • Alexander Chernev
Dimensions:	235 x 155 x 15mm (L x W x T)
Format:	Paperback
Pages:	177
Edition:	1st ed. 2018
ISBN-13:	978-3-319-92083-2
Categories:	Books > Social sciences > Psychology > Occupational & industrial psychology Books > Business & Economics > Business & management > Business strategy Books > Business & Economics > Business & management > E-commerce Books > Business & Economics > Business & management > Sales & marketing > Market research Books > Business & Economics > Industry & industrial studies > Distributive industries > General
LSN:	3-319-92083-9
Barcode:	9783319920832

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