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Books > Business & Economics > Industry & industrial studies > Distributive industries
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Advances in National Brand and Private Label Marketing - Fifth International Conference, 2018 (Paperback, 1st ed. 2018)
Loot Price: R3,373
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Advances in National Brand and Private Label Marketing - Fifth International Conference, 2018 (Paperback, 1st ed. 2018)
Series: Springer Proceedings in Business and Economics
Expected to ship within 10 - 15 working days
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This book presents the latest research on national brand and
private label marketing - in a collection of original and highly
relevant contributions to the 2018 International Conference on
National Brand & Private Label Marketing in Barcelona. It
covers a wide range of topics from fields as varied as retailing,
marketing, general business, psychology, economics and statistics.
Further, the papers address diverse areas of application,
including: purchase-decision models, premium private labels,
decisions involved in introducing new products, M-commerce, private
label adoption, assortment decisions, private label pricing, brand
equity and collaborative relationships. The main theme of the 2018
conference was "Building Strong Brands in the Digital Age".
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