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Best Practice der Markenfuhrung (German, Hardcover, 2009 ed.) Loot Price: R2,634
Discovery Miles 26 340
Repayment Terms: R247 pm x 12*
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Best Practice der Markenfuhrung (German, Hardcover, 2009 ed.): Franz-Rudolf Esch, Wolfgang Armbrecht

Best Practice der Markenfuhrung (German, Hardcover, 2009 ed.)

Franz-Rudolf Esch, Wolfgang Armbrecht

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Loot Price R2,634 Discovery Miles 26 340 | Repayment Terms: R247 pm x 12*

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Erfolgreiche Manager berichten uber Grundlagen und Geheimnisse ihrer Markenerfolge. In den Fallbeispielen aus unterschiedlichen Branchen beschreiben sie zunachst die Ausgangssituation des jeweiligen Unternehmens und erklaren die qualitativen und quantitativen Zielsetzungen. Die Konkretisierung der Strategie erfolgt uber die Darstellung der entsprechenden Massnahmen. Eine abschliessende Ergebnisbetrachtung uberpruft die Zielerreichung. Die Herausgeber erganzen die Beitrage um aktuelles Marken-Know-how. Ein Transferschluss auf das eigene Unternehmen wird dadurch ermoglicht.
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General

Imprint: Gabler
Country of origin: Germany
Release date: October 2008
First published: 2009
Editors: Franz-Rudolf Esch • Wolfgang Armbrecht
Dimensions: 244 x 170 x 24mm (L x W x T)
Format: Hardcover - Cloth over boards
Pages: 390
Edition: 2009 ed.
ISBN-13: 978-3-8349-0933-6
Languages: German
Subtitles: German
Categories: Books > Business & Economics > Business & management > Management & management techniques > General
Books > Business & Economics > Business & management > Sales & marketing > General
LSN: 3-8349-0933-5
Barcode: 9783834909336

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