Die integrierte Kommunikation gilt als strategischer
Schlusselfaktor, um dem Ruckgang der Werbeeffizienz
entgegenzuwirken. Durch eine formale und inhaltliche Abstimmung der
Kommunikation fur Marken und Unternehmen sollen die bei den
Konsumenten erzeugten Eindrucke verstarkt werden."
General
| Imprint: |
Gabler
|
| Country of origin: |
Germany |
| Series: |
Forschungsgruppe Konsum und Verhalten |
| Release date: |
October 2010 |
| First published: |
2011 |
| Authors: |
Franz-Rudolf Esch
|
| Dimensions: |
210 x 148 x 25mm (L x W x T) |
| Format: |
Paperback
|
| Pages: |
461 |
| Edition: |
5. Aufl. 2011 |
| ISBN-13: |
978-3-8349-2570-1 |
| Languages: |
German
|
| Subtitles: |
German
|
| Categories: |
Books >
Business & Economics >
Business & management >
Sales & marketing >
General
|
| LSN: |
3-8349-2570-5 |
| Barcode: |
9783834925701 |
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