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Wirkung integrierter Kommunikation - Ein verhaltenswissenschaftlicher Ansatz fur die Werbung (German, Paperback, 5. Aufl. 2011) Loot Price: R2,037
Discovery Miles 20 370
Repayment Terms: R191 pm x 12*
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Wirkung integrierter Kommunikation - Ein verhaltenswissenschaftlicher Ansatz fur die Werbung (German, Paperback, 5. Aufl....

Wirkung integrierter Kommunikation - Ein verhaltenswissenschaftlicher Ansatz fur die Werbung (German, Paperback, 5. Aufl. 2011)

Franz-Rudolf Esch

Series: Forschungsgruppe Konsum und Verhalten

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List price R2,292 Loot Price R2,037 Discovery Miles 20 370 | Repayment Terms: R191 pm x 12* You Save R255 (11%)

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Wirkung integrierter Kommunikation - Ein verhaltenswissenschaftlicher Ansatz fur die Werbung (German, Paperback, 5. Aufl....
Wirkung integrierter Kommunikation - Ein…
R2,037
Against Period Poverty:
Against Period Poverty
R10
Total price: R2,047
Discovery Miles: 20 470
Terms: R192 pm x 12*
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Die integrierte Kommunikation gilt als strategischer Schlusselfaktor, um dem Ruckgang der Werbeeffizienz entgegenzuwirken. Durch eine formale und inhaltliche Abstimmung der Kommunikation fur Marken und Unternehmen sollen die bei den Konsumenten erzeugten Eindrucke verstarkt werden."

General

Imprint: Gabler
Country of origin: Germany
Series: Forschungsgruppe Konsum und Verhalten
Release date: October 2010
First published: 2011
Authors: Franz-Rudolf Esch
Dimensions: 210 x 148 x 25mm (L x W x T)
Format: Paperback
Pages: 461
Edition: 5. Aufl. 2011
ISBN-13: 978-3-8349-2570-1
Languages: German
Subtitles: German
Categories: Books > Business & Economics > Business & management > Sales & marketing > General
LSN: 3-8349-2570-5
Barcode: 9783834925701

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