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Consumer Driven Electronic Transformation - Applying New Technologies to Enthuse Consumers and Transform the Supply Chain (Paperback, Softcover reprint of hardcover 1st ed. 2005) Loot Price: R3,087
Discovery Miles 30 870
Consumer Driven Electronic Transformation - Applying New Technologies to Enthuse Consumers and Transform the Supply Chain...

Consumer Driven Electronic Transformation - Applying New Technologies to Enthuse Consumers and Transform the Supply Chain (Paperback, Softcover reprint of hardcover 1st ed. 2005)

Georgios I Doukidis, Adam P. Vrechopoulos

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Loot Price R3,087 Discovery Miles 30 870 | Repayment Terms: R289 pm x 12*

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The book focuses on the emerging techniques and technologies for supply chain management and collaboration as well as on the emerging relationships and the electronic transformations governing multichannel retailing. It aims at supporting retailers, consumer goods manufacturers and third parties applying the latest technological inventions to transform the value chain. It also attempts to guide practitioners to effectively proceed in employing new technologies to ignite consumer enthusiasm. Similarly, the objective of this book is to help companies target more accurately consumer and shopper wishes with focused investments, in shorter time, and with more success.

General

Imprint: Springer-Verlag
Country of origin: Germany
Release date: October 2010
First published: 2005
Editors: Georgios I Doukidis • Adam P. Vrechopoulos
Dimensions: 235 x 155 x 14mm (L x W x T)
Format: Paperback
Pages: 257
Edition: Softcover reprint of hardcover 1st ed. 2005
ISBN-13: 978-3-642-06149-3
Categories: Books > Business & Economics > Business & management > Management of specific areas > General
Books > Business & Economics > Business & management > Sales & marketing > General
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LSN: 3-642-06149-4
Barcode: 9783642061493

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