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Books > Earth & environment > Geography > Regional geography
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Competence-Based Innovation in Hospitality and Tourism (Paperback)
Loot Price: R1,025
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Competence-Based Innovation in Hospitality and Tourism (Paperback)
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Dr Pechlaner and Dr Innerhofer, the editors of Competence-Based
Innovation in Hospitality and Tourism, argue that the industry
operates within highly challenging and competitive environments.
Changing environmental and market conditions continually force
hotel businesses and service providers to offer their customers new
and modified products and services, in order to remain competitive;
those which respect value perceptions of markets and sustainable
stakeholder reactions. This then raises the question of how
innovations within this industry must be developed in order to
achieve competitive differentiation. The book demonstrates that the
development and analysis of successful innovation strategies should
integrate the resource-based view and its advancements, the
competence-based view, as well as the dynamic capabilities approach
and the relational view. Resource-based strategic management
approaches view the firm as a bundle of resources and competences.
They point to the importance of firm-specific resources and
competences in explaining variations in competitive positions and
performance differentiation between companies. The challenge of
hospitality and tourism is to develop resources and competences
that drive innovations. This book will serve to advance the status
quo of tourism research literature by combining innovation theories
with network theories and tourism and destination development, by
illustrating the development of cooperative competences and
innovations in tourism and by showing, in a tailored way, how the
challenge of the development of resources and competences that
drive innovations in tourism can be managed.
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