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Kundenmanagement Im Multi-Channel-Vertrieb - Strategien Und Werkzeuge Fur Die Konsequente Kundenorientierung (German, Paperback, Softcover Reprint of the Original 1st 2002 ed.) Loot Price: R1,421
Discovery Miles 14 210
Repayment Terms: R133 pm x 12*
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Kundenmanagement Im Multi-Channel-Vertrieb - Strategien Und Werkzeuge Fur Die Konsequente Kundenorientierung (German,...

Kundenmanagement Im Multi-Channel-Vertrieb - Strategien Und Werkzeuge Fur Die Konsequente Kundenorientierung (German, Paperback, Softcover Reprint of the Original 1st 2002 ed.)

Hartmut H. Biesel

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Loot Price R1,421 Discovery Miles 14 210 | Repayment Terms: R133 pm x 12*

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"Kundenmanagement im Multi-Channel-Vertrieb" liefert Strategien und Werkzeuge fur die konsequente Kundenorientierung uber differenzierte Vertriebskanale hinweg: von Vertriebs-Scorecard und 1:1-Marketing uber Category Management und Efficient Consumer Response bis hin zu Loyalitatsprogrammen und Beschwerdemanagement."

General

Imprint: Gabler Verlag
Country of origin: Germany
Release date: May 2012
First published: May 2012
Authors: Hartmut H. Biesel
Dimensions: 229 x 152 x 17mm (L x W x T)
Format: Paperback - Trade
Pages: 303
Edition: Softcover Reprint of the Original 1st 2002 ed.
ISBN-13: 978-3-322-90303-7
Languages: German
Subtitles: German
Categories: Books > Business & Economics > Business & management > Management & management techniques > General
Books > Business & Economics > Business & management > Sales & marketing > General
LSN: 3-322-90303-6
Barcode: 9783322903037

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