Effective marketing can mean the difference between runaway
successes and costly flops. Covering everything from customer
programs to ad campaigns to sales promotions, this is every
marketer's hands-on guide to turning opportunities into profits.
The Harvard Business Essentials series is designed to provide
comprehensive advice, personal coaching, background information,
and guidance on the most relevant topics in business. Whether you
are a new manager seeking to expand your skills or a seasoned
professional looking to broaden your knowledge base, these
solution-oriented books put reliable answers at your fingertips.
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