Hospitality Sales and Marketing - An Evolutionary Journey with Howard Feiertag (Paperback)

Grouped by general topic, this collection of the best "Sales Clinic" columns in Hotel Management written by Howard Feiertag over the course of 35 years provides an abundance of juicy nuggets of tips, tactics, and techniques for professionals and newbies alike in the hospitality sales field. Readers will take a journey down the road of the development of hospitality sales from the pre-technology era (when knowing how to use a typewriter was a must) to today's reliance on digital technology, rediscovering that many of the old techniques that are still applicable today.

General

Imprint:	Apple Academic Press Inc.
Country of origin:	Canada
Release date:	March 2021
First published:	2020
Authors:	Howard Feiertag
Format:	Paperback
Pages:	684
ISBN-13:	978-1-77463-462-2
Categories:	Books > Business & Economics > Business & management > Sales & marketing > General Books > Business & Economics > Industry & industrial studies > Service industries > Tourism industry Books > Business & Economics > Industry & industrial studies > Service industries > Hospitality industry > General
LSN:	1-77463-462-7
Barcode:	9781774634622

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