Cases on Strategic Social Media Utilization in the Nonprofit Sector (Hardcover)

Typically utilized by larger corporations, social media marketing and strategy is lacking in small and medium-sized nonprofit organizations. Although these organizations are beginning to incorporate this form of online communication, there is still a need to understand the best practices and proper tools to enhance an organization's presence on the web. Cases on Strategic Social Media Utilization in the Nonprofit Sector brings together cases and chapters in order to examine both the practical and theoretical components of creating an online social community for nonprofit organizations. The technologies discussed in this publication provide organizations with the necessary cost-effective tools for fundraising, marketing, and civic engagement. This publication is an essential reference source for practitioners, academicians, researchers, and advanced-level students interested in learning how to effectively use social media technologies in the nonprofit sector.

General

Imprint:	Idea Group,U.S.
Country of origin:	United States
Release date:	February 2015
Editors:	Hugo Asencio • Rui Sun
Dimensions:	254 x 178 x 31mm (L x W x T)
Format:	Hardcover - Cloth over boards
Pages:	375
ISBN-13:	978-1-4666-8188-0
Categories:	Books > Computing & IT > Internet > General Books > Computing & IT > Social & legal aspects of computing > General Books > Business & Economics > Business & management > Ownership & organization of enterprises > Non-profitmaking organizations Books > Business & Economics > Business & management > Sales & marketing > General Books > Business & Economics > Industry & industrial studies > Distributive industries > Retail sector Promotions
LSN:	1-4666-8188-8
Barcode:	9781466681880

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