1. The text explores highly complex topics with simple, non
mathematical approach for managers rather than economists. 2. The
editions have always been well-received in US market and the newest
edition has been updated with behavioural economics, case studies
on Amazon, Spotify, Uber, TikTok, England National Health Service
and other topical businesses. 3. Includes case studies, discussion
questions and examples to illustrate the principles. 4. The book
will be updated with bigger font and come in color.
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