As high street and main street businesses continue to suffer,
there's a new rule in business: forget about the general audience
and instead stake out an identifiable niche. Woolworths suffered
from a lack of identity and found that low quality and low price
wasn't enough; General Motors crashed as motorists failed to
distinguish between cars in their range. Yet HBO, Moleskine and
specialist media like The Economist have all succeeded by building
their authority over narrow areas of expertise and cultivating a
passionate following - and their profits have mushroomed.
Fascinating and thought-provoking, Niche is a superb examination of
how innovation and profitability are moving to a series of tightly
defined but globally scattered niches, bound together by the reach
of the net.
General
Is the information for this product incomplete, wrong or inappropriate?
Let us know about it.
Does this product have an incorrect or missing image?
Send us a new image.
Is this product missing categories?
Add more categories.
Review This Product
No reviews yet - be the first to create one!
Welcome to Loot.co.za!
Sign in / Register |Wishlists & Gift Vouchers |Help | Advanced search
