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Cross-Border Cultural Production - Economic Runaway or Globalization? (Hardcover, New)
Loot Price: R2,660
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Cross-Border Cultural Production - Economic Runaway or Globalization? (Hardcover, New)
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This volume addresses issues revolving around the production of
mediated cultural products across borders. More specifically, the
authors consider cross-border cultural production in the film and
television industries and how it affects and is affected by media
centers, and, more recently, established production locations. The
film and television industries have long been recognized as playing
important economic, political and cultural roles. And while it
could be argued that, historically, these forms of cultural
production often have been international endeavors, the choice of
production sites has become an especially contentious issue during
the last few decades as global production has expanded. While some
factions, notably from the US film and television industries, refer
to this issue as "runaway production," this book looks at this
issue in a much broader look at the implications and consequences
of this phenomenon. Basically, cross-border production involves the
expansion of production away from traditional centers, whether to
other countries or to other locations within the same country.
Thus, this study covers a wide range of issues involving economic
and political considerations, as well as creative and aesthetic
decision-making. This is an important book for those in
communication, international business, and economics.
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