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ikonica - A Field Guide to Canada's Brandscape (Paperback)
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ikonica - A Field Guide to Canada's Brandscape (Paperback)
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From Roots to Rogers, Tim Hortons to Cirque du Soleil, "Ikonica" is
a witty, thoughtful tour of the prime movers, triumphs, and flops
of Canada's complex "brandscape." The first book to explore the
country's rich and unique brand heritage as well as emerging
trends, "Ikonica" draws on authors Jeannette Hanna's and Alan
Middleton's years of experience as brand strategists. They profile
global players like Four Seasons Hotels, domestic upstarts like
WestJet, and everything in between. The book includes interviews
with major business and cultural figures such as Paul House (Tim
Hortons), Robert Milton (Air Canada), Fred Schaeffer (McCain), and
William Thorsell (Royal Ontario Museum). The authors also offer a
provocative analysis of what it takes for Canadian brands to "punch
above their weight" in the economic minefield that is today's
global marketplace. Pop packaging and 150 vibrant illustrations
make "Ikonica" as appealing to students of culture as to
businesspeople, marketers, and corporate history buffs.
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