Books > Reference & Interdisciplinary > Communication studies
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Communicative Practices at Work - Multimodality and Learning in a High-Tech Firm (Paperback, New)
Loot Price: R838
Discovery Miles 8 380
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Communicative Practices at Work - Multimodality and Learning in a High-Tech Firm (Paperback, New)
Series: Language, Mobility and Institutions
Expected to ship within 12 - 17 working days
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This book examines communicative practices in a circuit-board
manufacturing plant in California's Silicon Valley, where the
employees come from diverse ethnolinguistic backgrounds, their
activities involve the use of high-tech equipment and their
practices are shaped by, and sometimes contest, local and global
forces. Analyses of the data show that learning occurs optimally
when workers make strategic use of both their home languages and
English within an ecology of semiotic systems. The book
demonstrates the importance of accounting for multilingual
practices in studies of multimodality. Through detailed ethnography
it brings the reader to a better understanding of
learning-in-practice in work environments, where the complexities
and accelerated growth of new technologies along with a globalized
world produce new forms of multilingual and multimodal
communication.
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