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Communicative Practices at Work - Multimodality and Learning in a High-Tech Firm (Paperback, New) Loot Price: R935
Discovery Miles 9 350
Communicative Practices at Work - Multimodality and Learning in a High-Tech Firm (Paperback, New): Jo Anne Kleifgen

Communicative Practices at Work - Multimodality and Learning in a High-Tech Firm (Paperback, New)

Jo Anne Kleifgen

Series: Language, Mobility and Institutions

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Loot Price R935 Discovery Miles 9 350 | Repayment Terms: R88 pm x 12*

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This book examines communicative practices in a circuit-board manufacturing plant in California's Silicon Valley, where the employees come from diverse ethnolinguistic backgrounds, their activities involve the use of high-tech equipment and their practices are shaped by, and sometimes contest, local and global forces. Analyses of the data show that learning occurs optimally when workers make strategic use of both their home languages and English within an ecology of semiotic systems. The book demonstrates the importance of accounting for multilingual practices in studies of multimodality. Through detailed ethnography it brings the reader to a better understanding of learning-in-practice in work environments, where the complexities and accelerated growth of new technologies along with a globalized world produce new forms of multilingual and multimodal communication.

General

Imprint: Multilingual Matters
Country of origin: United Kingdom
Series: Language, Mobility and Institutions
Release date: October 2013
First published: 2013
Authors: Jo Anne Kleifgen
Dimensions: 210 x 148 x 12mm (L x W x T)
Format: Paperback
Pages: 216
Edition: New
ISBN-13: 978-1-78309-044-0
Categories: Books > Reference & Interdisciplinary > Communication studies > General
Books > Language & Literature > Language & linguistics > Psycholinguistics > Bilingualism & multilingualism
Books > Social sciences > Education > Careers guidance > Industrial or vocational training
Books > Business & Economics > Business & management > Office & workplace > General
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LSN: 1-78309-044-8
Barcode: 9781783090440

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