Books > Reference & Interdisciplinary > Communication studies > Research methods
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Managing Generation Z - Motivation, Engagement and Loyalty (Hardcover)
Loot Price: R1,426
Discovery Miles 14 260
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Managing Generation Z - Motivation, Engagement and Loyalty (Hardcover)
Series: Routledge Open Business and Economics
Expected to ship within 9 - 15 working days
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Generation Z (GenZ) is the young generation born between the
mid-1990s and 2010s. They are now entering the market and starting
their first jobs. Therefore, managers must shape the company
workplace environment to encourage young employees to work
efficiently and connect their future with the company. Only then
both managers and employees will share mutual satisfaction from
collaboration and aim at the common target, which should be the
prosperity of the company. This book presents research results and
techniques for analyzing the working expectations and needs of
GenZ. The analyses were made in various countries in Europe: The
Czech Republic, Latvia, Poland, and Portugal. The book contains
chapters that present the analysis results and technical chapters
that outline modern methods of analysis of management data,
including tutorial chapters on Machine Learning, which currently
make a strong appearance in research in various disciplines. This
volume will be of interest to researchers, academics,
practitioners, and students in the fields of management studies,
research methods, and human resource management.
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