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Books > Business & Economics > Business & management > Sales & marketing > Market research
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Nonmarket Strategy in Business Organizations - A Global Assessment (Hardcover, 1st ed. 2019)
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Nonmarket Strategy in Business Organizations - A Global Assessment (Hardcover, 1st ed. 2019)
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This book explores nonmarket strategy (NMS) in firms by invoking
economic, political and philosophical perspectives. Featuring data
from the USA, the UK, India, China, Mexico and other countries, the
author links NMS to economic freedom, regional development,
corruption and other national factors. Nonmarket strategy (NMS)
refers to any part of a firm's strategy that seeks to generate
superior performance through means not directly associated with
market activity, such as lobbying legislators, colluding with
rivals to erect industry entry barriers and pursuing direct
business-government partnerships. Decades ago, nonmarket factors
comprised a minor, peripheral consideration in organizational
strategy. Today, NMS is central to strategy development and
execution. This phenomenon is driven by both corruption in emerging
economies and cronyism in the developed world. Scholarly interest
in NMS continues to increase and while much is known about the
topic, some core questions still remain such as: Are there
different drivers for and implications of proactive NMS versus
defensive NMS? How do national environments influence firm
decisions to pursue NMS? The data presented in the book explores
many of these questions. Providing a comprehensive,
multidisciplinary analysis that includes elements of management,
economics, philosophy and social sciences, this book is beneficial
for scholars, practitioners, students, academics and policy makers
interested in NMS.
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