The literature of marketplace behaviour, long dominated by
economic and psychological discourse, has matured in the last
decade to reveal the vast expanse of consumption activity not
adequately addressed in either theoretical or empirical perspective
- by the discipline's favoured approaches. The lived experience of
consumption in cultural and historical context, rendered in a
fashion that is both intellectually insightful and authentically
evocative, and that recognizes the dynamics of accommodation and
resistance that characterize the individual's relationship with the
market, is the central interpretive thrust of an emerging
interdisciplinary field inquiry broadly labelled "consumer culture
theory."
In this volume, some of the leading scholars of this field
explore in great empirical detail and theoretical depth the
relationships that the consumer has developed both with goods and
services and with the stakeholders that animate markets. Beginning
with an examination of the underpinnings of cultural inquiry, the
focus then shifts to specific consumption venues. Analyses of
advertising in personal, critical and historical perspective,
examination of lifestyle trends from dwelling practices of
transnational nomads and regimes of personal training to genetic
testing and gambling, interpretations of the dynamics of brand
loyalty and corporate image management, and investigation of family
consumption rituals are among the topics explored in ethnographic
and humanistic perspective.
General
Is the information for this product incomplete, wrong or inappropriate?
Let us know about it.
Does this product have an incorrect or missing image?
Send us a new image.
Is this product missing categories?
Add more categories.
Review This Product
No reviews yet - be the first to create one!