Propaganda and Empire - The Manipulation of British Public Opinion, 1880-1960 (Paperback, New Ed)

It has been said that the British Empire, on which the sun never set, meant little to the man in the street. Apart from the jingoist eruptions at the death of Gordon or the relief of Mafeking he remained stonily indifferent to the imperial destiny that beckoned his rulers so alluringly. Strange, then that for three-quarters of a century it was scarcely possible to buy a bar of soap or a tin of biscuits without being reminded of the idea of Empire. Packaging, postcards, music hall, cinema, boy's stories and school books, exhibitions and parades, all conveyed the message that Empire was an adventure and an ennobling responsibility. Army and navy were a sure shield for the mother country and the subject peoples alike. Boys' brigades and Scouts stiffened the backbone of youth who flocked to join. In this illuminating study John M. Mackenzie explores the manifestations of the imperial idea, from the trappings of royalty through writers like G. A. Henty to the humble cigarette card. He shows that it was so powerful and pervasive that it outlived the passing of Empire itself and, as events such as the Falklands 'adventure' showed, the embers continue to smoulder. -- .

General

Imprint:	Manchester University Press
Country of origin:	United Kingdom
Series:	Studies in Imperialism
Release date:	February 1986
First published:	1986
Authors:	John M. MacKenzie
Dimensions:	235 x 156 x 15mm (L x W x T)
Format:	Paperback - Trade
Pages:	277
Edition:	New Ed
ISBN-13:	978-0-7190-1869-5
Categories:	Books > Reference & Interdisciplinary > Communication studies > General Books > Humanities > History > World history > 1750 to 1900 Books > Humanities > History > World history > From 1900 > General Books > Social sciences > Politics & government > Political control & freedoms > Political control & influence > Public opinion & polls Books > History > World history > 1750 to 1900 Books > History > World history > From 1900 > General Promotions
LSN:	0-7190-1869-2
Barcode:	9780719018695

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