Throughout the pages of Celebrity Leverage, you'll discover
creative strategies for getting your products in celebrities'
hands, getting low-cost and free celebrity endorsements, linking
your business, product or service to celebrities in other ways, and
even making yourself into a celebrity in your field. All of these
strategies are what I collectively call "Celebrity Leverage." This
book is divided into two parts. The first, "Making Your Business
Famous," shows you how to get other celebrities to promote your
business, your products, and your services. The second section of
Celebrity Leverage, "Making Yourself Famous," reveals how to turn
yourself into a celebrity in your area, your niche and your field.
Along with insider secrets from myself, you'll also hear advice
from some of today's top marketing and publicity experts like Susan
Berkley, Alex Carroll, Jeff Crilley, Donna Cutting, Mike Esterman,
Brian Patrick Flynn, Rick Frishman, Drew Gerber, Jake Halpern, Bill
& Steve Harrison, Susan Harrow, Paul Hartunian, Craig
Hirschfeld, Dan Janal, Gavin Keilly, Dan Kennedy, John Kremer,
Rebecca Lightsey, Ann McIndoo, Brian Reich, Rhonda Rees, Nick
Romer, Penny Sansevieri, Yanik Silver, Robyn Spizman, Joan Stewart,
Amy Stumpf, Joe Vitale and more.
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