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Books > Business & Economics > Business & management > Sales & marketing > Sales & marketing management
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Promoting Organizational Performance Through 5G and Agile Marketing (Hardcover)
Loot Price: R5,923
Discovery Miles 59 230
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Promoting Organizational Performance Through 5G and Agile Marketing (Hardcover)
Expected to ship within 10 - 15 working days
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It is well understood that many business operations are evolving to
fit within the mold of society's technological advancement. This is
no different for marketing. While there are indicators proving the
evolution of marketing, there are still many questions that must be
addressed when examining the changes made to the field: whether
this evolution will force new tactics, whether it will be reduced
to technological tools, and more. These questions must be answered
in order to allow organizations to be more customer-oriented and
competitive. Promoting Organizational Performance Through 5G and
Agile Marketing provides knowledge and skills to allow readers the
ability to understand the evolution and trends of marketing, as
well as its implications in organizations and customer
relationships. It consolidates concepts introduced in recent years
and examines possible opportunities to broaden the breadth of
marketing, demonstrating its interdisciplinarity. Covering topics
such as loyalty programs, brand attachment, and purchase intention,
this premier reference source is an excellent resource for business
leaders and executives, brand managers, IT managers, marketers,
communications professionals, students and faculty of higher
education, librarians, researchers, and academicians.
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