Kai Thurbach beantwortet die Frage, welchen Einfluss die
Unternehmensmarke auf die Geschaftsbeziehungen von Film- und
Fernsehproduktionsunternehmen hat und wie in diesen Unternehmen die
Markenfuhrung gestaltet werden sollte."
General
| Imprint: |
Gabler Verlag
|
| Country of origin: |
Germany |
| Series: |
Innovatives Markenmanagement, 31 |
| Release date: |
September 2011 |
| First published: |
September 2011 |
| Authors: |
Kai Thurbach
|
| Dimensions: |
210 x 148 x 19mm (L x W x T) |
| Format: |
Paperback - Trade
|
| Pages: |
337 |
| Edition: |
2011 ed. |
| ISBN-13: |
978-3-8349-2822-1 |
| Languages: |
German
|
| Subtitles: |
German
|
| Categories: |
Books >
Business & Economics >
Business & management >
Sales & marketing >
General
|
| LSN: |
3-8349-2822-4 |
| Barcode: |
9783834928221 |
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