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Marketing Your City, U.S.A. - A Guide to Developing a Strategic Tourism Marketing Plan (Hardcover)
Loot Price: R4,128
Discovery Miles 41 280
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Marketing Your City, U.S.A. - A Guide to Developing a Strategic Tourism Marketing Plan (Hardcover)
Expected to ship within 12 - 17 working days
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Donate to Against Period Poverty
Total price: R4,148
Discovery Miles: 41 480
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With Marketing Your City, U.S.A.: A Guide to Developing a Strategic
Marketing Plan, you ll discover how easy it is to market your
hometown to potential tourists. You ll find a simple, sure-fire
strategy proven to bring out the charm and beauty of any town,
anywhere. You ll learn ways to improve the "packaging" of your
community, while at the same time improving its visible appeal to
tourists. Marketing Your City, U.S.A. gives you the guidelines for
developing and selecting objectives, key strategies, and tactics
that will help you produce or increase revenue through increased
tourism. In Marketing Your City, U.S.A., you ll find the marketing
process broken down into easy steps that are outlined and
completely explained for a theoretical destination: "Your City,
U.S.A." You will learn how to arrange a sample "calendar of
events," how to effectively plan a yearly series of promotions, and
how to formulate a proposed budget for advertising, promotions, and
public relations. Marketing Your City, U.S.A. is written in such a
way that you can either implement all the strategic marketing steps
or just the ones that particularly pertain to your hometown. The
five easily applied marketing objectives you ll find outlined in
the book include: how to enhance your city 's overall environment
how to broaden your city 's economic base while providing for new
revenues how to develop your city 's infrastructure to be
visitor-friendly and to increase the length of visitors'stays how
to effectively market your city 's resources for tourism how to
communicate with both audiences--the public and local residents
After reading Marketing Your City, U.S.A., you ll find tourism a
win-win situation: the more you attract tourists the more outside
revenue you ll gain. You ll approach tourism with a confident
strategy that guarantees your hometown 's success. Tourism can be
difficult and overwhelming, so let Marketing Your City, U.S.A.
guide you every step of the way.
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