Books > Business & Economics > Industry & industrial studies > Media, information & communication industries > Information technology industries
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Digital Entrepreneurship - Disruption and New Venture Creation (Hardcover)
Loot Price: R2,415
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Digital Entrepreneurship - Disruption and New Venture Creation (Hardcover)
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Recognizing how the lines between digital and traditional forms of
entrepreneurship are blurring, this forward-thinking book combines
digital technology and entrepreneurship perspectives to advance
knowledge on this paradigm-shifting typology of entrepreneurship.
Kisito Futonge Nzembayie and Anthony Paul Buckley explore how in
the digital age, the micro-level activities of digital
entrepreneurs in new venture creation continue to digitally
transform and disrupt economic systems at macro-levels. As digital
entrepreneurship and other typologies of entrepreneurship in the
digital age become increasingly conceptually fuzzy, the book sets
out to define the digital entrepreneurship domain; what it is and
why it is distinctive and disruptive. It concludes by offering a
pragmatic framework for digital entrepreneurship implementation and
demonstrates how the authors have put this into practice in their
own work. Placing digital entrepreneurship in its conceptual and
historical context, the book provides a clear understanding of the
mechanisms driving the digital entrepreneurial process and
practical tools to help nurture and develop new digital ventures.
It will be valuable reading for business scholars and students
interested in the role of technology in their field. Business
managers and practitioners will also benefit from the book's
guidelines and analytical tools.
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