Books > Reference & Interdisciplinary > Communication studies
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Understanding Social Media (Paperback, 2nd Revised edition)
Loot Price: R876
Discovery Miles 8 760
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Understanding Social Media (Paperback, 2nd Revised edition)
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Exploring questions of both exploitation and empowerment,
Understanding Social Media provides a critical conceptual toolbox
for navigating the evolution and practices of social media. Taking
an interdisciplinary and intercultural approach, it explores the
key themes and concepts, going beyond specific platforms to show
you how to place social media more critically within the changing
media landscape. Updated throughout, the Second Edition of this
bestselling text includes new and expanded discussions of:
Qualitative and quantitative approaches to researching social media
Datafication and algorithmic cultures Surveillance, privacy and
intimacy The rise of apps and platforms, and how they shape our
experiences Sharing economies and social media publics The
increasing importance of visual economies AR, VR and social media
play Death and digital legacy Tying theory to the real world with a
range of contemporary case studies throughout, it is essential
reading for students and researchers of social media, digital
media, digital culture, and the creative and cultural industries.
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