Books > Reference & Interdisciplinary > Communication studies
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Power, Diversity and Public Relations (Paperback)
Loot Price: R1,278
Discovery Miles 12 780
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Power, Diversity and Public Relations (Paperback)
Series: Routledge New Directions in PR & Communication Research
Expected to ship within 12 - 17 working days
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Power, Diversity and Public Relations addresses the lack of
diversity in PR by revealing the ways in which power operates
within the occupation to construct archetypal practitioner
identities, occupational belonging and exclusion. It explores the
ways in which the field is normatively constructed through
discourse, and examines how the experiences of practitioners whose
ethnicity and class differ from the 'typical' PR background, shape
alternative understandings of the occupation and their place within
it. The book applies theoretical perspectives ranging from
Bourdieuvian and occupational sociology to postcolonial and
critical race theory, to a variety of empirical data from the UK PR
industry. Diversity emerges as a product of the dialectics between
occupational structures, norms and practitioners' reactions to
those constraints; it follows that improving diversity is best
understood as an exercise in democracy, where all practitioner
voices are heard, valued, and encompass the potential for change.
This insightful text will be essential reading for researchers and
students in Public Relations, Communications, Media Studies,
Promotional Industries, as well as all scholars interested in the
sociology of race and work relations.
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