Go from manager to coach--and motivate your staff to
unprecedented success
Since the original publication of this classic guide,
organizations have recognized that sales coaching is a sales
manager's most important role. Now, author Linda Richardson has
completely updated and revised "Sales Coaching" to include the
latest tools and techniques, as well as a refined sales coaching
process for increasing performance.
"Sales Coaching" will help you make the essential transition
from boss to coach so you can help salespeople achieve their goals.
In this new role, you will empower your people to reach their
highest potential by removing obstacles while fostering self and
peer coaching, allowing direct reports to take responsibility for
their own development. Richardson's broader objective is to help
build and sustain a sales culture of continuous improvement and
sales excellence. Inside you'll find a clear, practical, five-step
approach to sales coaching that will result in dramatic changes in
behavior.
"Sales Coaching" includes brand new guidance on Maximizing
technology Coaching more effectively Remote coaching Coaching
in-the-action Quarterly coaching plans
Richardson provides the skills and strategies you need to
deliver feedback that changes behavior and strengthen relationships
with your sales team. This new edition gives you everything you
need to achieve your objectives and build a winning sales culture.
You will watch members of your team reach performance heights they
would not attain without your guidance. The results will benefit
everyone--you, your staff, and ultimately your customers.
The choice is yours: Be a manager who makes your salespeople do
their jobs, or be a coach who helps your salespeople succeed.
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