***BUSINESS BOOK AWARDS 2021 SHORTLISTED TITLE*** Hype Yourself is
an invaluable toolkit for getting you and your business featured in
the media: newspapers, magazines, radio and TV. Crammed full of
insider advice, from the building blocks of your PR strategy to the
execution of creative campaigns, it includes expert tips from
journalists and industry specialists and is supported by a stack of
online resources. Lucy Werner is founder of The Wern, a PR &
branding consultancy and training hub for startups, entrepreneurs
and independent brands. She is also a writer, speaker, blogger,
teacher and podcaster on all things brand building for small
businesses. For more information follow @wernchat or visit
www.thewern.com
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Review This Product
Just What I expected
Mon, 3 Feb 2020 | Review
by: Siki M.
A book directed more to Junior Publicists and truly for small business owners.
If you are a small business owner and seeking to buy this book, I recommend that you use it in tandem with some PR practitioner one-on-one consultation too. It would be hard for your to go do your PR alone without guidance after reading this book. With my 2 years in a PR role at an advertising agency, I found this book solidifying all the principles of PR I have learnt through the years, and also putting my practical experience into theory. Lucy Wern, really had some great insights in this book. I enjoyed it.
Pity I had to wait for three weeks to get it delivered as I am in South Africa.
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