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Books > Reference & Interdisciplinary > Communication studies
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Communicating Sustainability (Hardcover)
Loot Price: R4,206
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Communicating Sustainability (Hardcover)
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Communicating Sustainability is a book of evidence-based strategies
for making sustainability vivid, accessible, and comprehensible. To
do this, it brings together research from a range of specialties
including cognitive psychology, visual perception, communication
studies, environmental design, interpretive exhibit design,
interpretive signage, wayfinding, storytelling, courtroom
litigation, information graphics, and graphic design to illustrate
not only what approaches are effective but why they work as they
do. The topic of sustainability is vast and complex. It
interconnects multiple dimensions of human culture and the
biosphere and involves a myriad of systems and processes, many of
which are too large, too small, too fast, or too slow to see. Many
people find verbal explanations about all of this too abstract or
too complicated to understand, and for most people the concepts of
sustainability are regarded as quirky, peripheral, and not
essential to everyday life. Yet the challenges of sustainability
concern the very survival of most species of life on Earth,
including the human species. In order for life as we know it to
survive and thrive into the future, sustainability must become
broadly understood-by everyone, not just activists or specialists.
This book offers tools to help make complex systems and nuanced,
abstract ideas concrete and comprehensible to the broadest range of
people. The goal of communication, and of this book, is to build
understanding.
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