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Multicultural Perspectives in Customer Behaviour (Paperback) Loot Price: R1,401
Discovery Miles 14 010
Multicultural Perspectives in Customer Behaviour (Paperback): Maria Piacentini, Charles Cui

Multicultural Perspectives in Customer Behaviour (Paperback)

Maria Piacentini, Charles Cui

Series: Key Issues in Marketing Management

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Loot Price R1,401 Discovery Miles 14 010 | Repayment Terms: R131 pm x 12*

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With globalisation taking centre stage in the business world and multiculturalism affecting markets and societies, there is a need to understand the ways that customers respond to the changing marketplace from international and multicultural perspectives. This book is timely in addressing important themes raised in the most recent marketing literature, such as: global consumer culture, and the impact of Western culture on consumer behaviour in other countries; consumer acculturation processes, and the impact on identity conflicts and the strategies people use to manage them; globalisation vs. localised strategies, and the interaction of local and global influences on customer behaviour; climate change and global warming, the impact on consumer behaviour, and the implications for social responsibility; and cross-cultural customer research, including important methodological questions around the application of sociological, group-level measures to psychological, individual-level phenomenon in marketing contexts. The papers in this edition address those themes, reporting on studies from a range of countries, including Germany, Greece, China, and Austria, and a number of cultural groups in the UK. These papers draw on quantitative and qualitative methodologies, reflecting the full range of methods employed in contemporary consumer research.

This book was originally published as a special issue of the Journal of Marketing Management.

General

Imprint: Routledge
Country of origin: United Kingdom
Series: Key Issues in Marketing Management
Release date: July 2014
First published: 1998
Editors: Maria Piacentini • Charles Cui
Dimensions: 246 x 174 x 15mm (L x W x T)
Format: Paperback
Pages: 184
ISBN-13: 978-1-138-00892-2
Categories: Books > Medicine > Other branches of medicine > Pathology > Medical microbiology & virology
Books > Professional & Technical > Biochemical engineering > Biotechnology > General
Books > Medicine > Clinical & internal medicine > Diseases & disorders > Infectious & contagious diseases > General
Books > Medicine > Clinical & internal medicine > Diseases & disorders > Immunology > General
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LSN: 1-138-00892-3
Barcode: 9781138008922

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