Corporate Social Responsibility, Public Relations and Community Engagement - Emerging Perspectives from South East Asia (Hardcover)

Diverse in economic development, political and mass media systems, the countries in Southeast Asia cast a unique light on the parallels between development-cum-participative communication and corporate social responsibility. In our globalized environments, knowledge of power, culture and the colonial histories that influence and shape business and governance practices are increasingly important. Focusing on six countries-Indonesia, Malaysia, the Philippines, Singapore, Thailand and Vietnam-the book discusses how public relations (PR) and corporate social responsibility (CSR) discourse are constructed, interpreted, communicated and enacted in this diverse emerging region. By connecting the disparate disciplines of participatory and development communication with PR and CSR discourse, this innovative text explores the tensions between concepts of modernity and traditional values and their role in engendering creativity, compliance or resistance. This book will be of interest to researchers, educators and advanced students in the fields of public relations, communication, corporate social responsibility, corporate communications and Southeast Asia studies.

General

Imprint:	Routledge
Country of origin:	United Kingdom
Series:	Routledge New Directions in PR & Communication Research
Release date:	September 2018
First published:	2018
Authors:	Marianne Sison • Zeny Sarabia-Panol
Dimensions:	234 x 156 x 18mm (L x W x T)
Format:	Hardcover - Cloth over boards
Pages:	188
ISBN-13:	978-1-138-83812-3
Categories:	Books > Reference & Interdisciplinary > Communication studies > General Books > Business & Economics > Business & management > International business Books > Business & Economics > Business & management > Business ethics Books > Business & Economics > Business & management > Sales & marketing > Sales & marketing management Books > Business & Economics > Business & management > Sales & marketing > Public relations Promotions
LSN:	1-138-83812-8
Barcode:	9781138838123

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