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Books > Business & Economics > Business & management > Sales & marketing > Sales & marketing management

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Transcultural Marketing (Hardcover) Loot Price: R3,392
Discovery Miles 33 920
Repayment Terms: R318 pm x 12*
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Transcultural Marketing (Hardcover): Marye Tharp

Transcultural Marketing (Hardcover)

Marye Tharp

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Loot Price R3,392 Discovery Miles 33 920 | Repayment Terms: R318 pm x 12*

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Because American consumers transmigrate between social identities in expressing their values and affiliations, marketers must apply transcultural marketing methods and offer a cultural values proposition to build long-term customer relationships. This unique book weaves these topics into profiles of 9 influential American subcultures currently shaping their members marketplace choices.

General

Imprint: Routledge
Country of origin: United Kingdom
Release date: May 2014
First published: 2014
Authors: Marye Tharp
Dimensions: 229 x 152 x 25mm (L x W x T)
Format: Hardcover
Pages: 402
ISBN-13: 978-0-7656-4299-8
Categories: Books > Business & Economics > Business & management > Sales & marketing > Sales & marketing management
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LSN: 0-7656-4299-9
Barcode: 9780765642998

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