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Books > Business & Economics > Business & management > Sales & marketing > Sales & marketing management

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Transcultural Marketing (Paperback) Loot Price: R1,755
Discovery Miles 17 550
Repayment Terms: R164 pm x 12*
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Transcultural Marketing (Paperback): Marye Tharp

Transcultural Marketing (Paperback)

Marye Tharp

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Loot Price R1,755 Discovery Miles 17 550 | Repayment Terms: R164 pm x 12*

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Because American consumers transmigrate between social identities in expressing their values and affiliations, marketers must apply transcultural marketing methods and offer a cultural values proposition to build long-term customer relationships. This unique book weaves these topics into profiles of 9 influential American subcultures currently shaping their members marketplace choices.

General

Imprint: Routledge
Country of origin: United Kingdom
Release date: May 2014
First published: 2014
Authors: Marye Tharp
Dimensions: 229 x 152 x 23mm (L x W x T)
Format: Paperback
Pages: 402
ISBN-13: 978-0-7656-4300-1
Categories: Books > Business & Economics > Business & management > Sales & marketing > Sales & marketing management
LSN: 0-7656-4300-6
Barcode: 9780765643001

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