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Praferenzanalyse fur Dienstleistungsinnovationen Mittels Multimedialgestutzter Conjointanalyse (German, Paperback, 2005 ed.) Loot Price: R1,923
Discovery Miles 19 230
Praferenzanalyse fur Dienstleistungsinnovationen Mittels Multimedialgestutzter Conjointanalyse (German, Paperback, 2005 ed.):...

Praferenzanalyse fur Dienstleistungsinnovationen Mittels Multimedialgestutzter Conjointanalyse (German, Paperback, 2005 ed.)

Michael Brusch; Foreword by Daniel Baier

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Loot Price R1,923 Discovery Miles 19 230 | Repayment Terms: R180 pm x 12*

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Michael Brusch prasentiert ein Vorgehenskonzept zur Durchfuhrung einer Praferenzanalyse mittels Conjointanalyse fur Dienstleistungsinnovationen, das vor allem multimediale Stimuli einsetzt. Im Mittelpunkt stehen insbesondere die gezielte Ausrichtung der Datenerhebung auf (potenzielle) Kunden, die Vorschaltung einer umfangreichen Informationsphase, die hinreichende Beschreibung innovativer Eigenschaften durch eine adaquate Prasentation und die explizite Berucksichtigung konstitutiver und spezifischer Dienstleistungsmerkmale.

General

Imprint: Deutscher Universitats Verlag
Country of origin: Germany
Release date: July 2005
First published: 2005
Authors: Michael Brusch
Foreword by: Daniel Baier
Dimensions: 210 x 148 x 13mm (L x W x T)
Format: Paperback
Pages: 245
Edition: 2005 ed.
ISBN-13: 978-3-8350-0060-5
Languages: German
Categories: Books > Business & Economics > Business & management > Sales & marketing > General
LSN: 3-8350-0060-8
Barcode: 9783835000605

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