|
Books > Science & Mathematics > Biology, life sciences > Life sciences: general issues > Neurosciences
|
Not currently available
The Pleasure Center - Trust Your Animal Instincts (Hardcover)
Loot Price: R716
Discovery Miles 7 160
|
|
|
The Pleasure Center - Trust Your Animal Instincts (Hardcover)
Supplier out of stock. If you add this item to your wish list we will let you know when it becomes available.
|
Many people believe that pleasure and desire are obstacles to
reasonable and intelligent behavior. In The Pleasure Center, Morten
Kringelbach reveals that what we desire, what pleases us--in fact,
our most base, animalistic tendencies--are actually very important
sources of information. They motivate us for a good reason. And
understanding that reason, taking that reason into account, and
harnessing and directing that reason, can make us much more
rational and effective people. In exploring the many facets of
pleasure, desire and emotion, Kringelbach takes us through the
whole spectrum of human experience, such as how emotion fuels our
interest in things, allowing us to pay attention and learn. He
investigates the reward systems of the brain and sheds light on
some of the most interesting new discoveries about pleasure and
desire. Kringelbach concludes that if we understand and accept how
pleasure and desire arise in the complex interaction between the
brain's activity and our own experiences, we can discover what
helps us enjoy life, enabling us to make better decisions and,
ultimately, lead happier lives.
General
Is the information for this product incomplete, wrong or inappropriate?
Let us know about it.
Does this product have an incorrect or missing image?
Send us a new image.
Is this product missing categories?
Add more categories.
Review This Product
No reviews yet - be the first to create one!
|
You might also like..
|
Email address subscribed successfully.
A activation email has been sent to you.
Please click the link in that email to activate your subscription.
Welcome to Loot.co.za!
Sign in / Register |Wishlists & Gift Vouchers |Help | Advanced search
(3)
