Indian Retail Industry is growing at a fast pace. For last few
years Big Bazaar, the leader in retail sector in India had not
faced any major competition. But with launch of More Hyper store by
Aditya Birla Group in North India it has got strong competitor. As
the retail sector in India has a lot of scope for growth in coming
years, a lot of new players are entering the market big time. The
Book gives an insight into the proactive approach adopted at store
level in Big Bazaar to face the competition. It gives a deep
insight into the methods and techniques adopted by managers at
store level to analyse the competitor, its strengths and weaknesses
and that of their own store to tackle the competition. The analysis
is based on customer mapping and price mapping of both stores. The
analysis should help to throw some light on the competition in
retail sector in India and the problems and challenges faced by the
big retailers in attracting customers to their stores. The book
should be especially useful to the professionals and students from
marketing field and particularly those having interest in retail
sector or attached to retail sector in any way
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