Globally, The pharmaceutical industry is under severe inspection.
Government agencies, special interest groups and the media was
closely observing the activities of pharmaceutical industry.
Opponents condemn pharmaceutical promotional activities as useless
and excessive wastage of resources. However, supporters of
pharmaceutical promotions justify that marketing expenditures gave
innovative chance to recover high R, D expenditures. Furthermore,
marketing might serve as a communication channel to educate health
care professionals and expose patients to information that may help
to improve their health and gave medical treatment
options.Pharmaceutical Promotional activities are distinct from
other kinds of selling. It requires specialized efforts by the
pharmaceutical companies to carve a niche for themselves for better
market share in the marketplace with a great number of players in
the market. In pharmaceutical market with a clutter of products, it
is virtually impossible for a doctor or physician to remember all
brands. This could be substantiated by looking at number of brands
available in the market for the same molecule or drug
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