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Books > Reference & Interdisciplinary > Communication studies
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Public Relations in Global Cultural Contexts - Multi-paradigmatic Perspectives (Hardcover)
Loot Price: R5,392
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Public Relations in Global Cultural Contexts - Multi-paradigmatic Perspectives (Hardcover)
Series: Routledge Communication Series
Expected to ship within 12 - 19 working days
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While public relations practice has become increasingly globalized,
scholars are still behind in theorizing about the intersections of
culture, communication, and power at this level of practice. This
volume emphasizes theories and concepts that highlight global
interconnectedness through a range of interpretative and critical
approaches to understanding the global significance and impacts of
public relations. Providing a critical examination of public
relations' contribution to globalization and international power
relations, the chapters included here explore alternative
paradigms, most notably interpretive and critical perspectives
informed by qualitative research. The volume encourages alternative
'ways of knowing' that overcome the shortcomings of positivist
epistemologies. The editors include multiple paradigmatic
approaches for a more complex understanding of the subject matter,
making a valuable contribution toward widening the philosophical
scope of public relations scholarship. This book will serve well as
a core text in classes in international public relations, global
public relations, and advanced strategic public relations. Students
as well as practitioners of public relations will benefit from
reading the perspectives included here.
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