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Marketing Metaphors and Metamorphosis (Paperback, 1st ed. 2008) Loot Price: R1,552
Discovery Miles 15 520
Repayment Terms: R145 pm x 12*
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Marketing Metaphors and Metamorphosis (Paperback, 1st ed. 2008): P. Kitchen

Marketing Metaphors and Metamorphosis (Paperback, 1st ed. 2008)

P. Kitchen

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Loot Price R1,552 Discovery Miles 15 520 | Repayment Terms: R145 pm x 12*

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Metaphors are widely used within marketing literature, yet so far have remained unacknowledged. This book aims to redress that omission. Such widely known topics such as globalization of markets, viral marketing and many others are in fact metaphors; moreover, marketing itself may be a metaphor, underlying many exchanges and relationships.

General

Imprint: Palgrave Macmillan
Country of origin: United Kingdom
Release date: 2008
First published: 2008
Authors: P. Kitchen
Dimensions: 216 x 140mm (L x W)
Format: Paperback
Pages: 227
Edition: 1st ed. 2008
ISBN-13: 978-1-349-54709-8
Categories: Books > Business & Economics > Business & management > Sales & marketing > General
LSN: 1-349-54709-3
Barcode: 9781349547098

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