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International Public Relations - Negotiating Culture, Identity, and Power (Paperback, New edition)
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International Public Relations - Negotiating Culture, Identity, and Power (Paperback, New edition)
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International Public Relations: Negotiating Culture, Identity, and
Power offers the first critical-cultural approach to international
public relations theory and practice. Authors Patricia A. Curtin
and T. Kenn Gaither introduce students to a cultural-economic model
and to the accompanying practice matrix to explain public relations
techniques and practices in a variety of regulatory, political, and
cultural climates. Key Features: Illustrates how theory informs
practice: The cultural-economic model is built around the
circuit-of-culture theory, and the associated practice matrix shows
students how to apply this theory to any particular problem or
issue. Offers a truly international scope: Going beyond the
Western, democratic, corporate perspective, this book critically
examines the global diversity of public relations practice with
examples from countries around the world. Represents a paradigm
shift in international public relations scholarship: Extending well
beyond regional and case study approaches, the integrated
critical-cultural technique of this book extends current theory.
Emphasizes values and ethics: Guidelines for ethical practice are
provided to more effectively negotiate the international terrain.
Intended Audience: This text is designed for advanced undergraduate
and graduate courses in International Public Relations. In
addition, it is an excellent supplemental text for courses such as
Public Relations Theory, Public Relations Campaigns, Public
Relations Planning and Management, and Public Relations Case
Studies.
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