Are you about to undertake a one semester or short course in
marketing? If so, 'Marketing: The One Semester Introduction' is the
book for you! Written by two of the most experienced and respected
authors of the subject in the UK, it is specifically designed for
those wanting a rapid and thorough introduction to marketing. This
book: * is based on vast teaching experience and classroom testing
to ensure that it precisely meets the needs of the business studies
or modular marketing student * provides authoritative coverage of
the subject, yet avoids becoming entangled in a mass of extra
theory that may prove unhelpful for preliminary study * has an
international viewpoint that guides the reader to the very heart of
contemporary global marketing issues 'Marketing: The One Semester
Introduction' provides exactly the right amount of theory and
information to ensure rapid and high quality learning. With its
succinct and clear style, the book represents an indispensable
starting point for students of business studies and marketing.
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