Books > Business & Economics > Business & management > Sales & marketing > Public relations
|
Buy Now
The Management Game of Communication (Hardcover)
Loot Price: R3,592
Discovery Miles 35 920
|
|
The Management Game of Communication (Hardcover)
Series: Advances in Public Relations and Communication Management
Expected to ship within 12 - 17 working days
|
We still see many communication graduates with little business
knowledge and business graduates with little communication
knowledge. This schism leads communication scholars to assume that
better communication is an end in itself while management see it as
a means to an end - it must somehow contribute to the bottom line.
How can strategic communication and public relations support
corporations? What can communicators learn from management
disciplines? Moreover, how should universities and business schools
deal with the need to integrate research and education from
different disciplines to advance the field? This book addresses
these challenges and offers some answers. The contributions from
primarily European countries were selected from a large number of
peer-reviewed contributions for the 2015 congress of the European
Public Relations Education and Research Association hosted by BI
Norwegian Business School in Oslo. The chapters explore challenges
of linking both fields; discuss research focusing on communication,
leadership and organisational goals; and present findings from
current research in corporate communication.
General
Is the information for this product incomplete, wrong or inappropriate?
Let us know about it.
Does this product have an incorrect or missing image?
Send us a new image.
Is this product missing categories?
Add more categories.
Review This Product
No reviews yet - be the first to create one!
|
You might also like..
|
Email address subscribed successfully.
A activation email has been sent to you.
Please click the link in that email to activate your subscription.