This new edition of Profit Planning is ideal for hotel, restaurant
and licensed house managers as it focuses on profit planning, the
major area of finance which the general manager needs to get to
grips with. The practical aspects of day-to-day profit planning are
emphasized, which means that the reader can understand the approach
with the minimum of theory and technical jargon. The examples and
illustrations used can easily be translated into all aspects of the
hospitality industry, so this book has a wide appeal.Unit managers
now have high levels of finance responsibility at an early stage in
their career. This reflects the growth in strongly branded and
market oriented chains of pubs and restaurants which need to
achieve swift returns on their investments. The financial
management skills expected of unit managers are therefore growing
in sophistication and this new edition takes full account of this.
General
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